4-H Tractor Supply Company (TSC) Paper Clover Promotion

The Spring 2012 Tractor Supply Co. and Del’s Paper Clover promotion is almost here! Spring Paper Clover launches next week on Wednesday, May 2 and runs through Sunday, May 13. If you haven’t already done so, reach out to your local TSC or Del’s to find out how you can work with your store to help maximize the fundraiser’s success! Be sure to visit the TSC/4-H mini-site at www.tractorsupply.com/4-h to track the progress of the promotion.

What is the 4-H Tractor Supply Company (TSC) Paper Clover Promotion?
4-H Paper Clovers are paper representations of the 4-H clover that are sold for $1 or more by Tractor Supply
Company store clerks and prominently displayed in-store. Retailers who partner with National 4-H Council and
run a Paper Clover Promotion in their stores do so because the promotion:
• Drives store traffic
• Helps them develop relationships with 4-H groups, families, and alumni
• Supports all 4-H programming at the local level
• Is a turn-key, customer-driven fundraising program
• Low cost to retailer, big impact

Do counties need to do anything to participate in this promotion?
Spread the word! This promotion is being used by TSC to gauge whether or not they want to progress to doing
larger and more frequent promotions and fundraising initiatives in all of their 44 states. They are most
interested in seeing the 4-H’ers and their families promote the event so that more funds are raised in their
stores and go back to 4-H’ers in their communities. They expect, where possible, for 4-H volunteers, staff, and
or 4-H’ers to reach out their store managers to see if there is any additional in-store events that they can attend
during the duration of the promotion to help draw more traffic to their stores. For example, a 4-H club or a
group of 4-H’ers can arrange to table at their local TSC store for a few hours on one weekend of the promotion.
Ideas such as hosting small-scale demonstrations in TSC stores will be shared in the upcoming conference calls.
The more promotion and publicity counties give the 4-H TSC Paper Clover promotion, the more funds that will
be raised for your local 4-H!

Call the extension office to see what your 4-H Club can do to promote this great opportunity and 4-H!!!