What is the 4-H Tractor Supply Company (TSC) Paper Clover Promotion?
4-H Paper Clovers are paper representations of the 4-H clover that are sold for $1 or more by Tractor Supply
Company store clerks and prominently displayed in-store. Retailers who partner with National 4-H Council and
run a Paper Clover Promotion in their stores do so because the promotion:
• Drives store traffic
• Helps them develop relationships with 4-H groups, families, and alumni
• Supports all 4-H programming at the local level
• Is a turn-key, customer-driven fundraising program
• Low cost to retailer, big impact
4-H Paper Clovers are paper representations of the 4-H clover that are sold for $1 or more by Tractor Supply
Company store clerks and prominently displayed in-store. Retailers who partner with National 4-H Council and
run a Paper Clover Promotion in their stores do so because the promotion:
• Drives store traffic
• Helps them develop relationships with 4-H groups, families, and alumni
• Supports all 4-H programming at the local level
• Is a turn-key, customer-driven fundraising program
• Low cost to retailer, big impact
Do counties need to do anything to participate in this promotion?
Spread the word! This promotion is being used by TSC to gauge whether or not they want to progress to doing
larger and more frequent promotions and fundraising initiatives in all of their 44 states. They are most
interested in seeing the 4-H’ers and their families promote the event so that more funds are raised in their
stores and go back to 4-H’ers in their communities. They expect, where possible, for 4-H volunteers, staff, and
or 4-H’ers to reach out their store managers to see if there is any additional in-store events that they can attend
during the duration of the promotion to help draw more traffic to their stores. For example, a 4-H club or a
group of 4-H’ers can arrange to table at their local TSC store for a few hours on one weekend of the promotion.
Ideas such as hosting small-scale demonstrations in TSC stores will be shared in the upcoming conference calls.
The more promotion and publicity counties give the 4-H TSC Paper Clover promotion, the more funds that will
be raised for your local 4-H!
By registering for a card, you'll get special notifications from TSC and 4-H and access to special deals at TSC only available to TSC Clover Card holders. Best of all, each time you use your card, your club has a chance to win additional funding from TSC.
Spread the word! This promotion is being used by TSC to gauge whether or not they want to progress to doing
larger and more frequent promotions and fundraising initiatives in all of their 44 states. They are most
interested in seeing the 4-H’ers and their families promote the event so that more funds are raised in their
stores and go back to 4-H’ers in their communities. They expect, where possible, for 4-H volunteers, staff, and
or 4-H’ers to reach out their store managers to see if there is any additional in-store events that they can attend
during the duration of the promotion to help draw more traffic to their stores. For example, a 4-H club or a
group of 4-H’ers can arrange to table at their local TSC store for a few hours on one weekend of the promotion.
Ideas such as hosting small-scale demonstrations in TSC stores will be shared in the upcoming conference calls.
The more promotion and publicity counties give the 4-H TSC Paper Clover promotion, the more funds that will
be raised for your local 4-H!
Tractor Supply Co. has entered into an official
partnership with the National 4-H Council as your National 4-H Project
Headquarters.
This means that Tractor Supply will help
raise money for our county 4-H programs, as with the Paper Clover
Campaign, a national in-store fundraiser that benefits state and local
4-H programming. Local clubs and 4-H members can also reap rewards from
Tractor Supply with the new TSC Clover Card.
"Many of our stores have been involved with 4-H clubs for years. Now, Tractor Supply is proud to have an official chain wide relationship with 4-H," said Jim Wright, Tractor Supply Co. Chairman and CEO. "For us, this is an outstanding way to support our current and future customers and future team members, and it's a way to give back to the 900-plus unique communities we serve."
"TSC is excited..... and invites your club to get active with your local store if not already.
Talk with your store manager about what activities and partnership opportunities exist in your area.
Call the extension office to see what your 4-H Club can do to promote this great opportunity and 4-H!!!
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